By reference to both texts (J and K) and to ideas
from language study, describe and comment on what these texts show about
language change over time.
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Text
J
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Text
K
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Form
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Preface for a book
Formally written and advisory tone
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Back Cover of a book
Form of advertisement
Humorously written
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Audience
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Married Women
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Adult Women
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Purpose
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To advise and influence
To introduce the book
Introduce the authorial voice
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Introducing authorial voice
Setting the tone
To encourage people to buy the book
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Comparable
Factors
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Audience
Purpose?
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Contrasting
Factors
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Use of Humour
Use of second person inclusive pronouns
Use of interrogatives
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Interesting
Factors
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Sapir Whorf
Use of Antithesis
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When
comparing texts J and K, it is interesting to consider the differences in audience
and purpose. The nature of the texts suggests that the primary audience is
women for both texts, however text K endorses a feminist view, whereas text J
reflects a very patriarchal view. Of course, we can assume that the most
influential factor in such contrasting viewpoints, and language, is the
advancements made in equality between the sexes that has occurred between 1861
and 2011. In terms of purpose, both are introducing the authorial voice and
setting the tone for the book to which it is attached. Text K, however, does
act as a form of advertisement as many would consider the back of the book as a
way to capture the attention of the reader, encouraging them to buy the book.
This may mean it uses language with a more persuasive implication, although it
does seem to use open discussion to explore ideas that, we can assume, will be
discussed later in the book. In contrast to this, text J seems to adopt an
advisory, informative tone, as well as introducing the subject matter for the
book.
One
theory that does seem particularly relevant when comparing texts J and K is the
Sapir Whorf hypothesis. Beeton’s ‘Book of Household Management,’ is a
particularly strong example of this. Despite this book emphasising the
importance of a woman’s work within the house, ‘household management,’ may
provoke more positive connotations. It does seem to create an air of
professionalism, which does not seem dissimilar to the wave of political
correctness that emerged in the 1980s. Using terms that have greater prestige, rather
than lexis that may have pejorated seems to apply here, despite this text
having been written in the 19th century. Within text K, we also see
the importance of the Sapir Whorf theory with the use of the noun ‘rant.’ When
Moran uses the phrase ‘part memoir, part rant,’ it is used in a humorous tone,
despite the term ‘rant’ having negative connotations. Perhaps ‘rant’ suggests
that there is a trivial nature to some aspects of the book, however, it also
shows that the book is subjective and one of opinion. This technique will aid
the exercising of influential power through persuasion, as it highlights
Caitlin Moran’s opinions to be the centre of the book’s discussion.
Perhaps
one of the most interesting features of Text J is the use of antithesis.
Following an animal ‘from his birth to his appearance on the table’, from
‘feeding him’ to slaying him,’ not only creates memorable contrasts, it also
reveals interesting debate concerning language and gender. Interestingly, the
author uses the marked male noun ‘him,’ to describe the animals we consume for
meat. Although we do largely eat meat from male animals, it is not exclusive,
and it almost seems to personify the animal with human characteristics. In more
recent years language is often used to distance the process of killing animals
for meat from the idea of death. Beeton’s matter-of-fact tone creates a sense
of knowledge and authority, which will, in turn, persuade the reader to concur
with this opinion. In contrast, text K seems to use synthetic personalisation
to level herself with the audience, with the use of inclusive pronouns like
‘we,’ and through a witty, humorous voice. Text K states ‘we haven’t been burnt
as witches since 1727,’ which uses a serious subject matter to highlight the
changing role of women in society, while also being a comical touch.